How did Rosetta help this market leader rekindle global brand growth?

Situation

In the face of aggressive competitive pressures on pricing and promotions, a global market leader in the consumer battery category faced increased competitive pressure in an increasing commodity market.

Solution

Rosetta helped this company:

• Refocus the creative strategy to maximize relevancy and resonate with target consumers
• Optimize brand pricing and promotional plans to retain core brand buyers and attract fair share of "consideration" buyers
• Use Personality segmentation as the basis for equity tracking, purchase tracking, and A&U tracking
• Optimize product features and packaging based upon input from the most valuable consumer segment

Impact

• The brand gained substantial sales, share, and profitability in the U.S. and globally
• The company strengthened its U.S. and global market leadership