How did Rosetta help a leading wireless operator drive a 4-times improvement in online purchase conversion?

Situation

The e-commerce site for this leading wireless brand had not optimized the alignment of handset and service plan with online shoppers' core needs and preferences, resulting in the loss of potential sales.

Solution

Rosetta helped this client by:

• Launching a Personality-driven online product recommender that aligned consumer preferences with the best set of 3 handset service plan combinations
• Profiling shoppers in real time using a short survey tool
• Developing, testing, and optimizing Personality-driven decision rules to configure and present individually personalized sales copy and phone, plan and accessory packages

Impact

In a rigorous test versus a control format, Rosetta's Personality-driven package increased purchase conversions more than 4 times, and more than 80% of buyers purchased the precise package configured by Rosetta's package configurator. As a result, this client expanded the Rosetta product recommender online and deployed it to 7,000 in-store kiosks.