Overview

Rosetta implemented a Personality^SM targeted and tailored direct mail program to increase subscriptions to The Dallas Morning News.

We segmented the news and information category using our proprietary Personality approach and revealed the three targets who are most aligned with the client's value proposition.  We then developed prototype executions against each target and used test results to refine and roll out a champion set of effective, personalized direct mail creative.
 

• View the Work
• Read the Brief
• Program Elements