Overview

Johnson & Johnson Vision Care, the makers of ACUVUE® Brand contact lenses, sought to increase market share among teens and asked Rosetta to create a program that would help engage them with the brand.

Rosetta designed personalized tools that address life situations that drive teens to want contacts, such as sports, school dances, and new relationships. The tools also help teens talk to parents about getting contacts.

• View the Work
• Read the Brief
• Program Elements