Princeton, NJ - May 1, 2004 - SimStar, a premier interactive relationship marketing agency serving the healthcare industry, has announced the results of the 2004 Philly Gold Awards, which recognized SimStar for achievements in interactive marketing.

SimStar won two Philly Gold trophies, one for its corporate Web site, SimStar.com, and one for RhinocortAqua.com, developed by SimStar for its client, AstraZeneca, as part of a campaign to support the RHINOCORT AQUA^® brand. SimStar also received merit awards for its development of a Web site and companion CD ROM for Roche's product, PEGASYS^®.

The Philly Gold Awards honor excellence in cross-industry creative communications throughout the greater Philadelphia and Delaware region. A portion of all award entry fees go toward the advancement of the Philly Gold Foundation, a non-profit scholarship fund. The Awards, organized by ADV Magazine, received over 1,300 entries in 2004.

"At SimStar, we develop marketing communications programs that enable our healthcare clients to cultivate deeper customer connections faster," said Rob Rebak, President of SimStar. "It is always rewarding when one of our marketing programs is recognized for making that connection."

About Rosetta
Founded in 1998, Rosetta is a personalized sales and marketing solutions company that helps clients translate customer information into Personality-based insights and marketing impact.  Led by a team of seasoned professionals from leading brand marketing, consulting and advertising agency backgrounds, Rosetta has developed proprietary products and services to utilize segmentation as a powerful business building tool. In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. This union of expertise enables clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establish and optimize profitable interactive customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, travel and leisure, digital media and telecommunications and consumer packaged goods. 

* * *