Princeton, NJ - May 14, 2004 - SimStar, a leading interactive relationship marketing agency serving the healthcare industry, has announced the results of the 2004 PhAME Awards, which recognized SimStar's position at the forefront of interactive DTC marketing.

SimStar was recognized for its interactive marketing contributions to Novartis' ZELNORM^®, where SimStar collaborated with Deutsch to produce the "Best Integrated DTC Campaign." Another Novartis brand, FAMVIR^®, won the award for "Best Interactive DTC Campaign" for a campaign developed by OgilvyOne and SimStar. SimStar was also recognized for its contributions as the interactive agency for Schering-Plough's CLARITIN^®, which was inducted into the "DTC Hall of Fame." Additionally, SimStar is currently the Interactive Marketing Agency of Record for two other brands that took home awards―Pfizer's DETROL^® LA and AstraZeneca's PULMICORT RESPULES^®.

The PhAME Awards honor excellence in pharmaceutical marketing and advertising. Founded in 1999, the Awards have quickly grown to be among the most coveted honors in the DTC industry. Entries are judged on creativity and breakthrough execution of marketing strategy, as well as results in achieving marketing objectives.

The 2004 panel of judges included more than two dozen senior executives who are some of the most respected names in the healthcare, advertising, and broadcast industries. The event was held at the Solomon Guggenheim Museum in New York City and hosted by Steve Kroft of CBS's 60 Minutes.

"The mission of the PhAME Awards is an admirable one―to recognize achievements in DTC marketing that create 'a better informed and healthier world,'" said Rob Rebak, President of SimStar. "The role of interactive marketing in empowering consumers continues to grow dramatically. We are proud to have contributed to the success of these deservedly award-winning brands and would like to thank the judges for their consideration and recognition.

About Rosetta
Founded in 1998, Rosetta is a personalized sales and marketing solutions company that helps clients translate customer information into Personality-based insights and marketing impact.  Led by a team of seasoned professionals from leading brand marketing, consulting and advertising agency backgrounds, Rosetta has developed proprietary products and services to utilize segmentation as a powerful business building tool. In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. This union of expertise enables clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establish and optimize profitable interactive customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, travel and leisure, digital media and telecommunications and consumer packaged goods. 

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