Princeton, NJ - April 21, 2004 - SimStar, a premier interactive relationship marketing agency serving the healthcare industry, has announced several notable account wins in recent months.

New accounts for the award-winning agency include Allergan's BOTOX^® COSMETIC, AstraZeneca's PULMICORT RESPULES^®, Ortho-McNeil's ULTRACET^®, Allergan's LUMIGAN^®, and Pfizer's XANAX XR^®.

In winning each account, SimStar was selected over a variety of other leading agencies for its expertise across a wide range of therapeutic categories, its understanding of the importance of physician and patient relationships, and its commitment to excellence in interactive innovation, strategy, and execution. SimStar has a proven track record of developing successful interactive marketing programs for the world's top healthcare companies. The agency's focus is on strengthening the relationships its clients have with their customers.

"SimStar's valued clients enjoy best-in-class reputations throughout the global healthcare industry," said Rob Rebak, President of SimStar. "We are proud to partner with these leading innovators in driving continued brand growth and success."

About Rosetta
Founded in 1998, Rosetta is a personalized sales and marketing solutions company that helps clients translate customer information into Personality-based insights and marketing impact.  Led by a team of seasoned professionals from leading brand marketing, consulting and advertising agency backgrounds, Rosetta has developed proprietary products and services to utilize segmentation as a powerful business building tool. In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. This union of expertise enables clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establish and optimize profitable interactive customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, travel and leisure, digital media and telecommunications and consumer packaged goods. 

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