New York - August 21, 2006 - Rosetta has hired Michelle Mirchandani as Partner - Marketing Solutions. Rosetta is a leading provider of innovative sales and marketing campaigns that employ patented rule-based solutions to create personalized customer experiences for some of the leading global financial services and healthcare providers.  Ms. Mirchandani will manage the development and implementation of client marketing initiatives that bridge the gap between strategy and business results.

 

"For the past eight years, Rosetta has built a reputation as a leader in the development and implementation of segment-based marketing campaigns for global leaders in finance, pharmaceuticals, and the travel and leisure industries," said Chris Kuenne, President and CEO of Rosetta. "With the addition of Michelle, we can continue to expand our capabilities in these sectors to meet our clients' evolving needs while continuing to develop the new standard for the translation of segment-based insight into effective marketing solutions."

 

Michelle brings to Rosetta over fifteen years of experience directing the marketing of high-sensitivity healthcare products. Previously, Michelle was Executive Vice President at Medical Broadcasting Company, now owned by Digitas, where she played a critical role in business development, client management, and marketing. Most notably, she managed and consistently grew MBC's relationship with the Johnson & Johnson family of companies, driving significant impact for such brands as Tylenol, Motrin, Topamax and Johnson's Baby.

 

More recently, as an independent marketing consultant, she was tapped by several companies to help develop consumer marketing programs with an eye towards true integration, as well as better targeting to drive better results. Michelle graduated from Harvard University with a BA in history of science and earned an MBA from Columbia Business School.

 

Mirchandani will oversee the entire Solutions Division in Rosetta's New York office, including strategy formulation and execution, account management, and process development.  Additionally, Mirchandani will play an integral role in the development of Rosetta's overall strategy and direction.

 

About Rosetta

Founded in 1998, Rosetta is a personalized sales and marketing solutions company that helps clients translate customer information into Personality-based insights and marketing impact.  Led by a team of seasoned professionals from leading brand marketing, consulting, and advertising agency backgrounds, Rosetta has developed proprietary products and services to utilize segmentation as a powerful business-building tool. In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. This union of expertise enables clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establish and optimize profitable interactive customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, travel and leisure, digital media and telecommunications and consumer packaged goods.

 

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For more information, contact Wendell Collins, (609) 577-2801;
wcollins@rosettamarketing.com