New York – August 11, 2006 - Rosetta has hired David S. Osborn as Managing Partner – Financial Services.  Rosetta is currently a leading provider of innovative sales and marketing campaigns that employ patented rule-based solutions to create personalized customer experiences for some of the leading global providers of deposit, credit card, investment management, consumer lending and insurance products. Mr. Osborn will direct the financial services vertical where he will lead the development and management of increasingly dynamic, rules-based, sales and marketing solutions that will create even greater sources of differentiation for Rosetta’s clients with their respective customer franchises.

Osborn brings more than 20 years of consulting, marketing and financial services experience to Rosetta.  Prior to Rosetta, he led the banking vertical for Exchange Solutions, a privately-held, innovative customer solutions technology company.  In previous years, Osborn served at several top tier consulting firms including Bain & Company, (Mercer) Oliver Wyman and Booz Allen & Hamilton.

“As the competition for profitable wallet share continues to intensify, the demand for breakthrough marketing approaches such as Rosetta’s Personality Marketing System^TM has increased dramatically,” said Chris Kuenne, President and CEO of Rosetta. “Rosetta has been at the forefront of developing these insight-based tools and there is no question that the arrival of David Osborn will add tremendous depth to our arsenal.  His impact will be felt by our financial services clients on day one.”

About Rosetta
Founded in 1998, Rosetta is a personalized sales and marketing solutions company that helps clients translate customer information into Personality-based insights and marketing impact.  Led by a team of seasoned professionals from leading brand marketing, consulting and advertising agency backgrounds, Rosetta has developed proprietary products and services to utilize segmentation as a powerful business building tool. In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. This union of expertise enables clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establish and optimize profitable interactive customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, travel and leisure, digital media and telecommunications and consumer packaged goods.

 

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For more information, contact Wendell Collins, (609) 577-2801;
wcollins@rosettamarketing.com