Rosetta-designed Web Sites Singled Out For 3 WebAwards From Web Marketing Association
LIVE Outside the Bottle Wins Top Healthcare Award; ACUVUE Dance Party and Viking River Cruises Sites Also Recognized
WebAward winners were judged on each of seven criteria -- design, innovation, content, technology, interactivity, copywriting, and ease of use.
The winning Rosetta sites were:
- Best Health Care Web site -- "LIVE Outside the Bottle" -- Cephalon/Alkermes - www.liveoutsidethebottle.com
- Outstanding Web site (healthcare category) -- ACUVUE® "Dance Party" - www.dance.acuvue.com
- Outstanding Web site (travel and leisure category) -- Viking River Cruises - www.VikingRiverCruises.com
The "LIVE Outside the Bottle" site was developed as part of a larger unbranded PR campaign sponsored by Cephalon and its product, Vivitrol. The site strives to increase awareness of alcoholism as a medical condition that can be successfully treated and is equipped with tools such as an alcoholism screener and a physician locator to help connect patients to potential treatment. This site was lauded by the judges as having the tone and content that was "very appropriate," scoring 67 points out of a potential 70 points. Learn more about this case study, published by the WMA, here.
In the case of Teen Dance, Rosetta's Personality® research isolated the key life events where contact lens consideration reaches a peak, and on the basis of this insight developed an interactive, animated experience focused on just such an event - a teen dance. Visitors engage with characters at the dance while being driven to register for a Free Trial, resulting in a 69% lift in purchase conversion. The panel awarded the Acuvue Dance Party a winning score of 63.5 points out of a potential 70 points for messaging, tailored to the target audience, in addition to effective use of technology, good design and graphics.
The Viking River Cruises site was developed to engage high-value target Cruise Personalities® during their vacation planning experience. This approach maximized consumer interest, simplified the site experience and increased bookings delivered through the Internet channel. Highlights include a Cruise Finder AJAX-based application and an in-depth cruise exploratory. Judges praised the Viking site for "great use of photography and white space to create the leisurely sense of calm" that the target consumer is seeking. Judges also complimented the navigation as "intuitive, simple, straightforward," and went on to singling out the site's cruise finder as a highly effective tool.
"We are extremely proud to have this client work be recognized by the Web Marketing Association," said Christopher B. Kuenne, President and CEO of Rosetta. "Each of the winning sites demonstrates the power of understanding target consumers' beliefs and preferences and then converting that insight into tailored Web content and design."
About Rosetta
Founded in 1998, Rosetta combines its Personality®-based insights on the drivers of brand choice and category usage with its innovative digital and professional sales execution to achieve breakaway business results on the Web, in call centers, direct mail, and face-to-face selling. Earlier this month, the firm announced an investment by Lindsay Goldberg that will provide a $250 million capital line for acquisitions, allowing Rosetta to strengthen its current capabilities and to hire and acquire additional capabilities that will enhance Rosetta's position as the pre-eminent firm in delivering measurably superior Personalized Marketing.
About the Web Marketing Association
The Web Marketing Association is the producer of the WebAward Competition. Now in its 11th year, the WebAwards is the premier annual Web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.
For more information about Rosetta's Personality Marketing solution, please visit http://www.rosettamarketing.com
Contacts:
W. Collins for Rosetta
(609) 577-2801