Overview and Fact Sheet

Rosetta

100 American Metro Blvd.
Hamilton, NJ  08619-2307
Phone: (609) 689-6100
Fax: (609) 631-0184
www.RosettaMarketing.com

Overview

Rosetta is a marketing solutions company specializing in designing, executing and optimizing Personalized marketing solutions that drive results. The company serves global leaders in numerous industries, including Healthcare, Financial Services, Consumer Packaged Goods and Digital Media and Telecommunications.

For the year 2005, Rosetta recorded 25% growth in revenue.

Background

Rosetta was founded in 1998 by marketing veteran Chris Kuenne. Kuenne's marketing management and consulting background inspired him to build a company to help clients translate deeper consumer insights into marketing impact, turning segmentation into a powerful business building tool for global industry leaders and premier brands.

In June 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions, to complement its innovative approach with more robust program execution. Together, they combine breakthrough Personality-based insight with smart, creative marketing solutions to deliver breakaway results for clients across industries and communication channels.

In September, 2007, the firm announced an investment by Lindsay Goldberg that will provide a $250 million capital line for acquisitions, allowing Rosetta to strengthen its current capabilities and to hire and acquire additional capabilities that will enhance Rosetta's position as the pre-eminent firm in delivering measurably superior Personalized Marketing. 

What We Do

"We don't recommend and walk away, we design, implement and continuously optimize our marketing solutions to ensure breakaway results.”

Rosetta fills the gap between mainline strategy consulting firms―which provide insight but often lack the ability to act on it―and marketing execution firms like traditional ad agencies which provide tactical programs but often lack the crucial understanding of audiences to be effective.

Rosetta Personality Marketing System^SM

At the core of Rosetta's approach is the Personality Marketing System^SM, a proprietary analytical tool implemented in three phases:

• Discovery
• Targeting and Piloting
• Optimizing, Tracking & Institutionalizing

Services & Products

Together our services enable clients to quickly and cost-effectively install the communications, program analytics, and deployed decision rules necessary to establishing and optimizing profitable interactive customer relationships―all informed by Rosetta's patented Personality^SM insight approach.

Industries Served

• Healthcare
• Financial Services
• Media & Entertainment
• Telecommunications
• Travel & Leisure
• E-commerce and Retail
• Consumer Technologies
• Consumer Packaged Goods

Vital Statistics

Established: 1998
Headquartered: Hamilton, NJ (46,000 square feet); NYC (23,000 square feet)

Employees: 200+
URL: www.RosettaMarketing.com

Recent Accomplishments

• 40% Compound Annual Growth Rate since founding
• Gold Award, DTC National Advertising, 2004
• 2005 Johnson & Johnson, Two James E. Burke Marketing Awards
• Best Relationship Marketing, 2006 PhAME Awards
• Three WebAwards, Web Marketing Association, 2007

Senior Management

• Chris Kuenne, President and Founder
• Kurt E. Holstein, Chief Operating Officer
• Hari Mahadevan, PhD - Managing Partner, Healthcare Vertical Leader
• David Osborn - Managing Partner, Financial Services Vertical Leader

Sample Clients & Brands

Healthcare

• Johnson & Johnson
• Pfizer
  
• Genentech

Financial Services

• Capital One
• HSBC
• Merrill Lynch

Telecommunications

• AT&T Wireless
  
• Cingular
• Sprint
  

E-Commerce & Retail Consumer Technologies

• Hewlett-Packard
• Microsoft Xbox
• Motorola

Consumer Packaged Goods

• Clorox
• Duracell
• Procter & Gamble

Travel & Leisure

• Intrawest
• Viking River Cruises

Press Contact:  

Wendell Collins

Media Relations, Rosetta

(609) 577-2801