Ned Elton

Managing Partner, Financial Services

Ned has over 14 years' experience in consumer packaged goods marketing and financial services.  He focuses on translating Personality insights into marketing impact for a variety of clients that compete in Credit Card, Retail Banking, Investment Management and Online Banking.

 

Practice/expert areas served:

  • Financial Services
  • Consumer Packaged Goods

 

Ned can offer a variety of insights pertaining to:

  • Trends and issues in financial services marketing, specifically the impact of and opportunities around Online Banking
  • The development of effective CRM systems in financial services
  • The role of the consumer in effective business strategy
  • Trends and issues in leveraging Online Channels to market goods and services
  • The underlying beliefs, needs, attitudes and behaviors of consumers attracted to the Online Savings products

  

Previous Experience:

  • Global Brand Manager for P&G's Snack food business responsible for implementing global advertising and marketing strategies
  • Seven years with Procter & Gamble in various marketing capacities, primarily building the Pringles and Crisco brands
  • Co-founder of N2W Media, an entrepreneurial venture focused on generating trial and awareness for new products on the Internet
  • Guest lecturer at NYU's Stern School of Business

For more information, contact:

Heather Duncan

Media Relations, Rosetta

(609) 689-2542