Hari Mahadevan, PhD

Managing Partner

Hari brings 20 years of experience to his role as leader for Rosetta's healthcare vertical. He has developed and integrated programs in virtually every areas of the pharmaceutical business system including process/clinical development, manufacturing, marketing/commercialization, and high-level corporate/business unit strategy.

Practice/expert areas served:

• Healthcare

Hari can offer a variety of insights pertaining to healthcare marketing including:

• Trends and issues in pharmaceutical marketing
• Trends and issues in biotechnology marketing
• Trends and issues in medical device sales and marketing
• Segment marketing with respect to product launches, growth strategies, the differences in approach across multiple companies, sales force training & implementation, CRM, and global marketing and market development
• Trends in managed care specifically with the impact on commercialization plans, high-level corporate strategies (particularly in pharmaceuticals) and chemical and biochemical product development, scale-up and manufacturing

Previous Experience:

• Research Fellow, Wharton School of Business, University of Pennsylvania
• Invited guest lecturer to Wharton/Windhover Program for Pharmaceutical and Biotech Executives
• Wharton MBA course designer and instructor, Healthcare Marketing
  

Media Experience:

• Hari has been quoted in SmartMoney and IN VIVO and authored articles in multiple industry magazines, including several peer-reviewed journals