Christopher B. Kuenne

President and Chief Executive Officer

Mr. Kuenne founded Rosetta in 1998 and has been its president since the company's inception.  Earlier in his career, Chris spent 10 years in marketing management at Johnson & Johnson leading the Band Aid and Tylenol Brands franchises, in addition to helping pioneer category management.  Subsequently, he was a partner at First Manhattan Consulting Group where he led its retail marketing practice.

 

Throughout Chris' 25-year marketing career, he has been focused on driving more effective marketing through the discovery and deployment of scalable consumer insights.  This obsession motivated him to found Rosetta and pilot its aggressive growth trajectory.

 

Chris has written numerous articles and given speeches on applying Personality-based sales and marketing to the pharmaceutical, financial services, and consumer packaged goods industries.  Chris received his MBA from Harvard University with honors and his BA from Princeton University.

 

Industry Expertise

• Consumer Healthcare
• Financial Services
• Consumer Packaged Goods

Chris can offer a variety of insights pertaining to:

• How market leaders are changing the basis of marketing competition
• Marketing organization design to maximize effectiveness
• Advanced approaches in personalized marketing
• Winning strategies and case studies in personalized marketing
• Trends in the convergence of market research and behavioral modeling to drive marketing effectiveness

Media and Speaking Experience:

• Chris has been quoted in Inc. Magazine, American Banker, American Demographics Magazine and several mid-Atlantic daily and weekly newspapers
• Chris has been a guest speaker at the BAI's annual RDS Conference, Procter & Gamble's CMK Symposium, and several American Banker and DMA conferences