Tom Kessler

Partner

Mr. Kessler has been a marketing innovator for over 25 years and is a trusted advisor to senior marketing management in the converged services of communications, entertainment and information. Tom's expertise spans wireless and wire-line telecommunications including cable, entertainment and Internet.

 

Practice/expert areas served:

  • Telecommunications

 

Tom can offer a variety of insights pertaining to:

  • Trends and innovations in customer based marketing
  • Trends and issues in Customer Relationship Marketing (CRM)
  • Marketing innovations pertaining to cross-selling and up-selling in the telecommunications industry
  • Trends and innovations in direct mail optimization in new media
  • The development of acquisition and retention programs for the communications industry

  

Media and Speaking Experience:

  • Quoted in BrandWeek and several mid-Atlantic daily and weekly newspapers

  • Received awards including an “Effie” for Sprint advertising

  • Recognized by BrandWeek as one of the “Top Ten Marketers Under 40”

  • Served as a guest lecturer at the University of Wisconsin at Madison

  • Participated as a panelist in several telecom conferences

  • Member of the Telecommunication and Advertising Panel

For more information, contact:

Heather Duncan

Media Relations, Rosetta

(609) 689-2542