Articles & Speeches
Increasing the Odds of Innovation Success
Fragmenting consumer tastes, changing technologies, accelerated product lifestyles, and profit-impatient retailers all require new product launches are sharply aligned against the needs of those consumers who will make or break the business in Year 1. That's why innovation leaders are using segmentation to get it right more often. Learn how
Using Target Insights to Drive B2B Sales Success
Giving salespeople the tools to segment their clients, and the insights to better understand the end consumer, allows them to sell more effectively and provide added value in the process.
Personalizing Brand Media Plans
Improvements in online research allow marketers to discover their target's exact media consumption habits - allowing immediate 15-25% efficiency improvements through personalized media buying. Learn how