Travel & Leisure

 

Marketing within the travel industry has been reshaped by powerful and mutually reinforcing drivers of change. Radical cuts in airline commissions to travel agencies have forced many agencies and the businesses that rely on them to alter their business models. The industry has seen rapid growth and concentration of power in Internet travel intermediaries such as search engines and online travel agencies. And, increasingly well informed consumers have grown adept at using both online and offline media to explore travel alternatives.

 

The result of these factors is a shift to a more liquid and efficient distribution environment.

 

Rosetta helps travel and leisure businesses survive in this new, more challenging industry climate by:

 

• Understanding which consumer segments are most likely to respond to specific products, messages, and offers
• Maximizing conversion from each consumer contact―whether phone, online, or face to face
• Optimizing investments in distribution visibility, proactive selling, and promotions
• Improving ROI from loyalty programs and incentives by identifying which benefits are most likely to resonate with different consumer types