Media & Entertainment

The Media & Entertainment industry is in the midst of fundamental transformation. The emergence of digital platforms, new patterns of consumption, and changing business models is not only driving the reinvention of traditional media firms, but also inviting a diverse array of new market entrants, from telecom operators to software makers.

The combination of technology and consumer preferences is at the root of these shifts, which empower consumers to access content when, where, and how they choose.  Success in this new environment depends on the ability to understand and adapt to consumer preferences and behaviors, target the right content against the right consumers, build brand relationships around new platforms, and establish appropriate revenue models and pricing.

Rosetta helps Media & Entertainment firms in three critical ways:

• Product and content innovation: Applying the lens of Rosetta Personalities to identify key target groups, profile media consumption patterns, understand content, format, device, payment preferences, and measure purchase interest

• Improved direct marketing effectiveness: Typing prospect and customer populations to dramatically improve subscription revenue growth

• Targeted advertising solutions: Using unique consumer insights to target higher-value audiences and drive revenue growth