Healthcare

Increasing competitive pressures and market backlash against aggressive DTC marketing have created new obstacles to building and maintaining blockbuster pharmaceutical franchises.

As a result, choosing, defining, and clearly communicating marketing messages to the dual target communities of physicians and end-consumers is more important than ever.

For virtually any product profile, Rosetta's segment-focused approach identifies the most attractive physician and patient targets in order to:

• Enhance consumer knowledge and empowerment
• Increase patient adoption, compliance, and persistency
• Drive higher brand allegiance
• Train sales representatives to handle physician objections and hot-button issues