Product Innovation

In pursuit of what's new

Shortened product lifecycles and continued marketplace fragmentation have increased pressure on marketers to innovate faster and smarter against the needs and preferences of economically attractive consumer groups while maintaining economies of scale and high launch success rates.

Innovate smarter

Rosetta's insight-driven methodology helps identify the specific groups of consumers who are likely to lead profitable product adoption and align all product development and research efforts against their specific hot button needs and wants.

By using this Personality-based approach to identify and size specific pockets of consumer opportunity early in the process, Rosetta's clients are able to execute highly focused, insight-driven product innovation that leads to higher launch success rates, lower cost per acquisition, and shorter development cycles.

Our services include:

• Identifying and sizing target consumer need gaps
• Benchmarking and applying cross-industry success models
• Developing highly targeted innovation concepts and features
• Prioritizing innovation opportunities based on consumer fit, economic potential, and ability to drive distinct competitive advantage
• More accurately estimating launch costs, profit potential, and impact on consumer acquisition and retention dynamics