Brand Strategy

The brand challenge

Brands achieve competitive advantage by forging and reinforcing sustainable emotional bonds with target consumers who are aligned with their distinctive positioning. These bonds are taking on new importance as consumers exert unprecedented control over marketing interaction and as categories become increasingly cluttered and fragmented.

Building brand engagement

Rosetta's Personality-based methodology enables our clients to align their core value propositions and supporting messages against the underlying beliefs (that is, the needs, attitudes, and behaviors) of key targets. As a result, Rosetta clients forge stronger emotional relationships, differentiate their brands, and break through category clutter.

Our services include:

• Identifying key Personality targets and their needs
• Defining the brand architecture and core value propositions
• Aligning brand assets to reinforce brand promise at every touchpoint
• Developing product innovation programs that expand brand relevance and impact
• Creating effective, target-specific brand communications and marketing programs