Custom Research

Distilling Complexity

Marketers have the benefit of more syndicated and custom research data than ever before.  However information overload can make it difficult to identify the core insights that truly make a difference to one's business.  Too often, this issue is complicated by poorly designed or interpreted research that fails to answer the key strategic questions at hand.

Insights that Drive Impact

With cutting edge research techniques, Rosetta specializes in designing and executing custom studies that provide precise and innovative insights.  With our Personality-segment scoring tools, we are able to specifically focus research and analysis on clients' core target segments.  The net impact is deep insight into the consumers that matter most to your business, built on a framework that facilitates efficient translation into scalable market application.

Our services include:

• Targeted Focus Groups
• Conjoint & Choice Modeling
• Price Sensitivity Modeling
• Switching Trigger & Need Gap Analysis
• Media Consumption Analysis
• Web Usability
• Pre- and Post-Campaign Analysis
• Product / Concept Testing