Web & E-Mail

Standing out online

Interactive channels offer marketers unprecedented opportunity to establish deep, mutually productive relationships between brands and consumers.  However, getting this right means delivering engaging information, customized functionality, and personalized experiences.

Consumer insight. Technical expertise

Rosetta answers this need by combining a thorough understanding of brand goals, Personality-based consumer insights, and the competitive landscape with advanced interactive capabilities to build powerful Web and e-mail marketing programs.

Key advantages can include differential consumer experiences by Personality segment, individualized content, interactive tools to deepen consumer profiles, and proactive CRM tactics.

Rosetta's web and e-mail solutions have delivered measurable ROI across industries.  Our proven methods for launching them are designed to maximize speed and impact.

Rosetta's specialized services include:

• Web site development
• E-mail design and deployment
• Profiling and personalization
• Content management
• Usability and concept testing
  
• Multivariate design and testing programs
• Integrating interactive programs into existing or new offline marketing programs