Direct Mail

Diminishing returns

Aggregate mail volumes are rising while response rates are declining - forcing direct mail marketers to seek innovative ways to deliver target acquisition levels within acceptable cost per acquisition (CPA).

 

Getting focused

Rosetta works with clients to enhance direct mail targeting and improve response rates by harnessing the power of Personality-segment insights.  Using our patented X-Tool^SM process, we're able to scale targeting insights across entire customer or prospect files.  Using proven creative tailoring techniques, we're able to make executions more relevant and compelling to clients' specific target segments.

 

Post-campaign tracking and optimization drives continuous improvement, which in turn delivers further ROI gains over time.

 

Rosetta's direct mail services include:

• Quantifying past campaign performance based on Personality-specific results and opportunities
• Developing Personality-specific creative briefs
• Executing Personality-specific creative
• Building client-specific X-Tools to scale Personality insight across full customer or prospect files
• Creating insight-driven decision rules to improve targeting efficiencies
• Managing and monitoring campaign execution
• Providing comprehensive campaign measurement and reporting